TYPOGRAPHIC PROMOTIONAL BOOKLET - ILLUSTRATION
Nebraska Game Parks Platte River State Park
is a family of passionate, innovative professionals who work together to connect people to the natural world and support conservation in Nebraska. We work with partners to manage our parklands and trails for outdoor enthusiasts, while also focusing our efforts on conservation that supports wildlife, fish and plant diversity and health. The job we face is complex. The needs and interests in every ecosystem are diverse and many — among wildlife, plants, people and places. We take seriously our role in striking a balance that benefits both our resources and the people of the state.
Platte River State Park wanted me to create something that could help make them become more well known as a State Park. I created a 16 page booklet that showcases who the park is and what activities they have to offer families and people who enjoy nature and the great outdoors.
By creating the booklet it will attract more people to want to take part in the activities offered by Platte River and to talk about Platte River being the choice when choosing which state park to visit.
I chose to take images around Platte River to help emphasize their activities and to show around the state park. I also used their brand colors to help differentiate the activities around the park. For their value icons I wanted them to keep the feeling of being outdoorsy and natural like the park.